Services / Brand identity

Brand identity

A logo is one piece. A brand identity is the whole system underneath it — colour, type, spacing rules and tone — decided once and applied everywhere, so a business card, an Instagram grid and a van decal all read as the same company at a glance.

{ 03 } — Identity

Brand identity
being built

from $1,8005–8 days turnaround

Colour, type, mark and the rules that hold them together — then applied to cards, email and social so the brand shows up the same everywhere. Below: Coolibah Building & Design, built from a bare logo up to a full working system across print and digital.

Coolibah Building & Design · palette, type, wordmark, then card, signature and Instagram

Colour & type system

A working palette, not five hex codes with no order
Display and body typefaces picked to pair, not clash
Tone of voice notes — how the brand actually talks

The mark, locked up

Primary logo plus icon-only and stacked variants
Light, dark and single-colour versions, ready to drop in
Clear space and minimum size rules, no guesswork

Applied everywhere

Business card and email signature, built to the system
An Instagram grid template that stays on-brand weekly
Print-ready files for whatever comes next — signage, apparel, packaging

One reference, not memory

A single brand board — palette, type, mark, applications
Handed to any future designer or printer without a briefing call
Source files kept, so nothing has to be rebuilt from a screenshot

{ how it works }

Bare mark to full system

01
Audit
What exists already gets used, not thrown out — a good colour or a usable mark carries straight into the new system.
02
Build the board
Palette, type and mark decided together on one board, so nothing gets picked in isolation.
03
Apply & hand over
Card, signature and Instagram template built to prove the system holds up in the real world, then it's yours.